In recent years, the insurance sector has undergone a silent but profound transformation. Traditional companies have begun adapting their processes to new, faster, and digital forms of consumption that seek to offer more personalised and effective solutions. This change is no coincidence: technology has become a strategic ally to innovate and improve the customer experience, giving rise to what we know today as insurtech.
At Ambler, as an insurance brokerage, we support companies and individuals to analyse risks, compare options, and manage policies with a clear focus: helping you protect what matters to you with sound judgement and support throughout the life of the insurance policy.
In this sense, the insurtech phenomenon is very much part of what we do: we incorporate digital tools and technological solutions that facilitate the management of your insurance, streamline processes, and help us offer you a more responsive, personalised, and transparent service, without losing the human touch that sets us apart.
What is the insurtech sector?
The insurtech sector brings together technological initiatives applied to insurance with a practical objective: to improve how a policy is designed, taken out, and managed. It is a term born from joining the English words insurance and technology, and it is used to discuss the innovation that is modernising the insurance industry.
When we talk about insurtech, we are not just referring to apps or buying insurance from a mobile phone. The concept covers a wide range of changes: process automation, advanced data analysis, personalisation of cover, new distribution models, and new products designed for current risks (for example, cybersecurity or business interruptions).
Why the rise of insurtech matters to businesses and individuals
The relevance of the insurtech movement is quickly understood: it reduces friction (less paperwork, more agility), speeds up responses (issuance, assistance, claims management), and opens the door to cover that is better adapted to each case. In parallel, it also poses challenges: information security, responsible use of data, transparency in taking out, and regulatory compliance.
What is an insurtech company?
An insurtech company is an organisation that uses technology to offer insurance-related products or services in a different way: more digital, more automated, or more personalised than the market average.
Not all of them do the same thing. Some develop technology for insurers (for example, pricing tools, fraud detection, or customer service), and others build complete distribution models or insurance integrated into other services.
Common types of insurtech companies
- Distribution and comparison platforms: they bring insurance closer to the user with guided and simpler processes.
- Embedded insurance: integrates the policy as part of a purchase or service (for example, when buying a product or hiring a digital service).
- Risk specialists: companies focused on a specific risk (very common in cybersecurity for SMEs).
- Technology providers for insurers: they do not sell to the final customer but provide technology to insurers or brokerages.
How insurance is changing thanks to insurtech
The insurtech transformation is noticeable at specific moments in the insurance cycle. There are four areas where the change is most visible.
Quoting and taking out
Improvement usually comes through two avenues: shorter forms and clearer processes. Additionally, it is seen in the ability to organise risk information and streamline proposals, especially in sectors with technical exposure (technology, logistics, construction).
Cover design and personalisation
Personalisation relies on data and segmentation: it is not about making a policy for each person, but about adjusting cover so that it fits better with the actual risk of a profile or activity.
Management and after-sales
In practice, many insurtech improvements are concentrated here: document management, renewals, changes to insured amounts, certificates, and policy tracking without having to restart the relationship every time.
Ambler works with a process that reflects this logic of support: needs analysis, advice, policy issuance, and subsequent management.
Claims and assistance
Technology also impacts traceability: knowing what is missing, what has been sent, and what the next step is. Even so, for significant risks (and especially for businesses), professional judgement remains decisive for proper documentation, setting priorities, and defending the interests of the insured.
Technologies driving insurtech
Within the insurtech concept, there are technologies with very specific uses.
Advanced analytics and artificial intelligence
Used to improve risk models, detect patterns, support customer service, and organise information. In Spain, the sector’s debate on AI, analytics, and personalisation appears as a clear line in ecosystem reports.
Process automation
Reduces repetitive tasks and response times: issuance, documents, reviews, and administrative tasks that consume resources.
APIs and third-party integration
Integrations allow insurance to accompany a digital service (for example, in embedded insurance) or for a company to connect flows with providers.
Cybersecurity and digital risk management
Digitisation brings efficiency, but also exposure. Therefore, insurance linked to cyber risk is gaining relevance in the European and industry debate.
What a company should look for when approaching insurtech
In a business, the challenge is to align cover with real risks and operations: suppliers, contracts, third-party liability, fleets, transport, continuity, and digital risks.
Typical risks changing with digitisation
- Exposure to information security incidents.
- Technological dependence (interruptions).
- Greater contractual pressure (clients demanding policies and certificates).
- Liability risks (professional, directors, etc.).
At Ambler, we offer standard solutions for companies such as civil liability insurance, professional liability insurance, D&O, property damage, transport, fleets and environmental liability, among others, which form part of the risk map for many companies.
What an individual really notices when insurtech works
In the private market, insurtech must translate into tangible aspects: less friction, clarity in cover, and good management when a problem occurs.
What to prioritise as a customer
- Clarity of cover (what is included, what is not).
- Speed in procedures without losing personal support.
- Ability to adjust the policy if your situation changes.
- Support at critical moments (claims, sick leave, disputes).
The role of a brokerage in the insurtech era
With so much digitisation, a logical question is: what does a brokerage provide if digital processes already exist?
It provides judgement, real comparison between options, and an active defence of the client’s interests. In the case of Ambler, our focus is on independent advice: we do not work for insurers, we work for the client, seeking suitable conditions and accompanying the process.
More responsive insurance, better-supported decisions
The insurtech sector is changing the way insurance is understood all around the world: faster processes, better-adjusted products, and an industry that evolves at the pace of technology and new risks. For businesses and individuals, the key is not just following the trend, but turning that modernisation into well-planned protection. To review your current cover or define a risk map for your company (or your personal situation), contact our experts at Ambler. We will help you make the most of insurtech so that your insurance is more responsive, more effective, and adapted to your real needs.